Feasibility Study for a Major Manufacturer's International Expansion

Client

Leading Enclosure Manufacturer

To conduct a feasibility study for expansion into a new country market, including economic analysis of building new a stainless steel (SS) enclosure plant, total market sizing and composition breakdown, and an assessment of the company’s in-country brand strength.

• Crisil devised an in-depth secondary research framework to understand the macroeconomic view of the country and identify industry-specific trends
  
• Supplemented the framework with open-ended interviews with over 100 market participants, end users, industry experts and consultants
  
• Developed a detailed quantitative market-sizing model based
  
• Studied demand potential in five major industries – oil and gas, food and beverage, pharmaceutical, specialty chemicals, and water and wastewater treatment
  
• Lastly, finalized a business plan, comprising market potential by region and competitive presence, and highlighting potential pain points and winning strategy

• Based in part on conclusions from the Crisil analysis, the client decided to set up its manufacturing plant in the target country
  
• Insights into marketplace dynamics and relative brand positioning helped the client create an effective business strategy and enter the country market to high levels of initial demand