Problem Statement

To perform detailed assessment of coffee consumption landscape in India including estimation of coffee consumption volume using bottoms up approach by conducting detailed consumer survey.

Solution Provided

To understand coffee consumption habits, Crisil Intelligence conducted an in-depth survey covering different geographies and varied consumer profiles. The survey gave insights into preferred types of coffee, coffee spending habits, consumption habits, at home & out of home consumption patterns and other relevant parameters. Using inputs from consumer survey, views from key stakeholders and Crisil Intelligence's domain expertise, Crisil Intelligence estimated overall coffee consumption in India. Further Crisil also provided details on consumption volume in terms of coffee types, regional consumption etc.

Impact on Client

Crisil Intelligence's output on coffee consumption trends were used by coffee board of India to ascertain current coffee landscape in the country. Crisil Intelligence's output was also used by different stakeholders, including coffee brands to assess market conditions . Crisil also provided recommendations on improving coffee consumption in India by taking into consideration survey results and by evaluating case studies across the globe.