Problem Statement

To vet the business strategy for a leading premium pen player in India to assess positioning, market landscape and to validate the business strategy as per market conditions.

Solution Provided

For vetting the business strategy, Crisil intelligence used a three-pronged approach by assessing market demand for the premium pens segment, competitive mapping of the premium pens segment and assessing company's position in the said market. Crisil Intelligence assessed the pens market in India from various end use segments, price points and types to get detailed understanding of the market. Crisil Intelligence mapped the client’s offerings to gauge the competitive positioning and future demand for its products.

Impact on Client

Crisil Intelligence's assessment helped clients understand market conditions, competitive dynamics and future market trends related to its product offerings. This helped clients in assessing the positioning of their products and making an informed decision on their product and business strategy.