Strategic product planning and alternative fuel evaluation

We supported a leading commercial vehicle manufacturer in conducting a comprehensive product planning exercise for the next five years. As part of the engagement, we performed an in-depth analysis of the commercial vehicle industry, aligning product planning with end-use segments and business activities. The exercise helped the client understand the value chain and transporters’ decision factors for end-use segment applications. Additionally, to support the client’s expansion into the alternative fuel space, we evaluated the stakeholder ecosystem and key metrics relevant to the emerging sector. Our insights helped the client refine its product strategy, introduce new product/solution for e-commerce applications and capitalise on growth opportunities in the alternative fuel segment. We also helped the client identify potential component players in the segment to tie up with to enhance its market position.

Strategic intelligence for business planning for leading OEMs

We have been actively collaborating with leading automobile OEMs to develop a comprehensive demand planning framework that goes beyond traditional forecasting at the overall, state and micro-market levels. By integrating macroeconomic indicators, policy shifts, competitive dynamics and evolving consumer preferences, we deliver a forward-looking market intelligence framework. This has enabled clients to optimise production schedules, align supply chain strategies and make well-informed investment decisions. Additionally, our insights have helped clients identify emerging demand pockets, inform product planning, anticipate segment shifts, refine dealer inventory planning and enhance market responsiveness, ensuring long-term resilience in an evolving automotive landscape.

Addressing demand-side issues in electric vehicle (EV) financing in India

We, in collaboration with a leading policy think tank and an international lending agency, have undertaken a comprehensive study to address demand-side challenges in EV financing across India's EV ecosystem on the demand and supply sides. Through extensive stakeholder interviews, the study aims to identify critical issues and propose strategic interventions to improve accessibility to financing, thereby accelerating EV adoption in India. By addressing the demand-side challenges, we look to support the agencies in creating a more conducive environment for EV financing. This, in turn, is expected to facilitate the growth of India's EV market, contributing to economic development, environmental sustainability and energy security.

Independent aftermarket growth strategy for an auto component player

We assisted an auto component manufacturer in formulating a strategy for the independent aftermarket for auto electrical components in India’s largest state. The project involved network mapping, range and reach assessment, competitive benchmarking, and pricing strategy across key micro-markets. We undertook a granular-level opportunity assessment, factoring in demand patterns, distribution reach and competitor presence. The insights enabled the client to identify high-potential regions, optimise distribution strategies and enhance market penetration, ensuring a stronger foothold in the aftermarket segment.

Dealer network strategy assessment and benchmarking for an automotive OEM

We collaborated with a leading automotive OEM to refine its dealer network strategy through competitive benchmarking. The study assessed dealership viability, network strength and profitability, identifying gaps and opportunities for growth. Using a data-driven approach, we provided recommendations to optimise network planning, restructure operational models and enhance dealer profitability. The client achieved improved market coverage, network strength and a more resilient dealership ecosystem, enabling a stronger overall presence in the market.

Partner evaluation for a leading two-wheeler OEM

We assisted a leading two-wheeler OEM in identifying a new international partner by connecting it with partners we shortlisted. We analysed market dynamics, evaluated potential partners and provided recommendations to ensure a stronger market presence, enabling the client to make an informed decision to enhance its operations and establish a more effective partnership in the new geography.

Market due diligence for a Japanese PE/VC firm in India’s EV industry

We supported a leading Japanese private equity (PE) and venture capital (VC) firm with commercial due diligence for the Indian EV industry. Our assessment provided a deep dive into the key industry trends, competitive landscape, regulatory environment and evolving customer preferences. The study evaluated the long-term sustainability of India's EV penetration goals, the business potential of electric buses and small commercial vehicles, and the value chain for major EV components. The insights enabled the client to make well-informed investment decisions.

Expansion strategy for a leading tiller company

We partnered with a prominent tiller company to support its expansion into a new geography with market conditions similar to India. We conducted a comprehensive opportunity assessment by evaluating the market potential, competitive landscape and regulatory factors. Additionally, we assisted in shortlisting relevant partners via primary interactions in the said geography independently as well as with the client, which enabled the latter to make informed strategic decisions for partner identification and drive long-term business growth.