Explore Crisil, a company of S&P Global

Formerly known as Market Intelligence & Analytics

  • Crisil Intelligence
  • Consumer
  • Hotels
  • Premium Hotels
May 14, 2025 Content Type Case study

Micro-market opportunity assessment for premium luxury hotels in India

May 14, 2025 Content Type Case study

 

 

Problem statement

 

To provide micro-market assessment of luxury hotels segment in India by focusing on demand and supply side parameters in selected cities for leading luxury hotel brand

 

Solution

 

To get insights into micro-markets, Crisil Intelligence performed extensive primary and secondary research into key micro-markets like Bengaluru, Chennai, Goa, Hyderabad, Mumbai and National Capital Region (NCR) to understand key parameters relevant to luxury hotels segment like demand trends, supply trends, room rent, revenue per available room, extent of competition etc. Crisil intelligence also provided future trends for demand and supply to ascertain market attractiveness for the company's target markets.

 

Impact

 

Crisil Intelligence's insights into target micro-markets helped client with their business strategy by assessing the competitive landscape and their market positioning.

 

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