Objective
 

To provide the client with continuous intelligence and analytical insights on markets, competitors and customers to boost its competitive positioning, and help its strategy, marketing, and sales teams make better business decisions.

CRISIL's Solution

• The engagement started with an ad hoc project in 2006. Today, the client considers the CRISIL team as an extended, virtual consulting arm that provides crisp, actionable insights across all business segments
  
• Over the years, CRISIL has been involved in critical strategic initiatives across competitive intelligence, market insights, and sales intelligence domains. Some of the marquee projects include:
  
  • Market sizing & forecasting
  • Industry analysis
  • Competitor dashboards
  • Competitor battle-cards
  • Portfolio benchmarking
  • Monthly/quarterly newsletters
    

Client Impact
 

• The long-term, ongoing engagement has helped the client to enhance its competitive position across various segments and markets
  
• Starting with one business unit and region, the CRISIL team now supports seven business units and multiple geographies
  

Questions

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