Objective
 

To conduct a feasibility study for expansion into a new country market, including economic analysis of building new a stainless steel (SS) enclosure plant, total market sizing and composition breakdown, and an assessment of the company’s in-country brand strength.

CRISL's Solution
 

• CRISIL devised an in-depth secondary research framework to understand the macroeconomic view of the country and identify industry-specific trends
  
• Supplemented the framework with open-ended interviews with over 100 market participants, end users, industry experts and consultants
  
• Developed a detailed quantitative market-sizing model based
  
• Studied demand potential in five major industries – oil and gas, food and beverage, pharmaceutical, specialty chemicals, and water and wastewater treatment
  
• Lastly, finalized a business plan, comprising market potential by region and competitive presence, and highlighting potential pain points and winning strategy

Client Impact
 

• Based in part on conclusions from the CRISIL analysis, the client decided to set up its manufacturing plant in the target country
  
• Insights into marketplace dynamics and relative brand positioning helped the client create an effective business strategy and enter the country market to high levels of initial demand
  

Questions

Looking for high-end research and risk services? Reach out to us at: