Objective
 

To help increase the effectiveness of the client’s marketing and advertising by tracking and analyzing the communications mix and messaging of its largest competitors.

CRISIL's Solution
 

• CRISIL created a framework to capture the latest news stories and analyze and synthesize market trends to help the client identify and respond to competitive threats
  
• Provided actionable recommendations based on insights from the research
  
• Delivered insights and important takeaways for the client's sales and marketing team through an annual internal webinar, which was attended by over 100 stakeholders of the client
  
• Due to the success of the engagement, the initiative was extended to an annual program
   

Client Impact
 

• The annual ad webinar is one of the most sought-after knowledge and insights sessions within the client marketing function
  
• The number of stakeholder attendees rose from 20 to over 100 in three years
  
• Contributed to the marketing team’s development and execution multiple high-impact advertisement campaigns
  

Questions

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