Crisil Mein Pragati
A unique approach to financial inclusion
1. MULTIPLE TOUCHPOINTS
Reinforcing behavior change
2. THE MEIN PRAGATI FRONT LINERS
Crisil Mitras, and Sakhis
3. THE MEIN PRAGATI FRONT LINERS
The Mein Pragati Android App for Crisil Mitras
The Mein Pragati Android application has been developed to aid end-to-end project management, generate socio-economic profiles for participants, and recommend financial goals based on information shared by participants (thoroughly reviewed by field staff). The application has an easy to use interphase, designed to bridge knowledge and skill gaps inherent in excluded rural communities.
Similarly, automated IVR-based audio messaging is used to continually disseminate information that reinforces key programme messages.
4. THE MULTIPLIER EFFECT
Developing a skilled community cadre at the grassroots
We will leverage our experience in creating a pan-India cadre of rural financial experts at the grassroots in rural communities. We have begun creating this cadre with over 300 Crisil Sakhis in Assam and Rajasthan as on date. A two-tier structure - Crisil Mitras (Master Trainers), and Sakhis (Community-based facilitators) - will build capacities of their fellow villagers, driving outreach through the multiplier effect. The Sakhis will be certified based on their proficiency.