Customer Insights
Businesses face challenges related to:
- Creating a comprehensive 360 degree view of customers based on transactional and demographic data
- Identifying and analyzing patterns, understanding needs and predicting behavior
- Customizing solutions based on real-time insights
The Crisil Approach
Our Customer Insights solution focuses on:
- Consolidating data from disparate internal and external sources, including unstructured data into smart data marts
- Using Big Data and database optimization techniques for faster load, eliminating duplicates, and easier retrieval
- Having prebuilt data models to quicken implementation
- Ensuring intra-day updates to data repository so that the latest information is always available
The Benefits
Our solution helps in:
- Growing share-of-wallet through better up-sell and cross-sell programmes
- Improved monitoring of Recency, Frequency, Monetary Value (RFM) Metrics
- Better management of churn and attrition based on patterns and multi-dimensional insights
- Enriched data enables more sophisticated client segmentation and behavioral analysis
- Creating models for better targeting
- Improved sales productivity and efficiency
Comprehensive insights into client’s wallet potential
Improve profitability and return on capital through better cross sell & capital allocation
Increase sales conversion and campaign performance with personalized targeting